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Everybody Writes - Your New and Improved Go-To Guide to Creating Ridiculously Good Content, 2nd Edition

Name: Everybody Writes - Your New and Improved Go-To Guide to Creating Ridiculously Good Content, 2nd Edition
Brand: John Wiley & Sons Inc
SKU: 37246800
Price: 22.79 EUR
Availability: InStock
Author: Ann Handley
ISBN: 9781119854166

Ann Handley

Sprache

Englisch

Buch Hardcover

Libristo-Code: 37246800

Verlag John Wiley & Sons Inc, Oktober 2022

A hands-on field guide to consistently creating page-turning content that your audience loves. (And... Vollständige Beschreibung

Libristo-Code: 37246800

56 b

22.79 € inkl. MwSt.

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A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.This new edition also includes:* All-new examples, tools, resources* Updated step-by-step writing framework* Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today)* The same witty and practical how-to approach* How to attract and retain customers with stellar online communication* How to choose your words well, sparingly, and with honest empathy for your customers* Best practices and ideas for crafting credible, trustworthy content* "Things Marketers Write": The fundamentals of 19 specific kinds of content that marketers like you write* Inspiration. Confidence. Fun.In this book, you'll discover:Content marketing has evolved. Yet writing matters more than ever.In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.

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Informationen zum Buch

Vollständiger Name Everybody Writes - Your New and Improved Go-To Guide to Creating Ridiculously Good Content, 2nd Edition

Autor Ann Handley

Sprache

Englisch

Einband Buch - Hardcover

Datum der Veröffentlichung 2022

Anzahl der Seiten 432

EAN 9781119854166

ISBN 1119854164

Libristo-Code 37246800

Verlag John Wiley & Sons Inc

Gewicht 778

Abmessungen 237 x 162 x 32

Kategorie

Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management > Betriebswirtschaft und Management

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