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25 b
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This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to:Distill details and data into big ideasDeliver meaning to audiencesUse storytelling to captivate and educateHumanize content to make complicated ideas more tangibleLayer harder ideas on top of easier ideasStrip away complex language, jargon, and acronymsUse analogies to explain unfamiliar areasYour latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! Supercommunicator reveals how to make the complex comprehensible, and the dry deeply compelling.
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