Kontakt
Wie einkaufen
Versand
Kaufberater
Humanizing B2B
The new truth in marketing that will transform your brand and your sales
Englisch
30 b
Kunden kauften auch
If you want to move products, you need to move people. And if you want to move people, you need to move minds.This is what modern B2B marketing is all about.It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today's demanding world.PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Informationen zum Buch
Englisch
Kategorie
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?