Good Ideas and Power Moves

A guide to the 10 power moves that have built Taylor Swift s superstardom and empire, from a former Strategist at Harvard Business School s Institute for StrategyTaylor Swift s genius is not limited to her singing and songcraft: as the founder of her own multi-billion dollar enterprise she has higher returns than 99.9% of hedge funds, and has built a stronger global corporation than nearly every other American conglomerate CEO. She is the only person that the US Federal Reserve and European Central Bank track with precision. She has a larger impact on the world economy than most economists that have ever lived, and has done more for US antitrust law than any sitting member of Congress. There is a lot to learn from Taylor Swift.Global investment fund manager and former head of Strategy at HBS (and Swiftie!) Sinead O Sullivan taps into the same genius that sells out stadiums and shuts down the internet to give Taylor the CEO, the strategist the respect she deserves. O Sullivan sums up Swift s business savvy into ten big, teachable lessons, including:Build a World (Not a Product): how to create value that is greater than the sum of its parts (or, how Taylor created the fan-centered Swiftverse that fosters community, belonging, and off-the-charts engagement)Be Anti-Fragile: how to embrace volatility, build resilience, and thrive in uncertainty when your competitors can t (or, how Taylor gamed the chaos of Covid shutdown to own the airwaves)Don t Just Play the Game, Change It: how to rewrite the rules on your own terms when your chips are down (or, how Taylor almost lost control of her music catalogue to Private Equity but re-recorded all her masters and took them back)