Veterinary Marketing That Works

Stop Losing Pet Owners to Corporate Chains and Chewy. Start Filling Your Schedule With the Right Clients.

The veterinary industry has changed forever. Corporate consolidators are buying clinics on every corner. Chewy and Amazon are quietly eating your pharmacy revenue. Pet owners price-shop on Google, read reviews, and ask ChatGPT before they ever pick up the phone. And while you are trying to practice medicine, your front desk is missing calls, your website is invisible, and your "marketing" is a Facebook page nobody follows.

Veterinary Marketing That Works is the no-fluff, field-tested playbook for independent veterinary practice owners, hospital administrators, DVMs, and practice managers who are done guessing. Written by Kyle Starkey, founder of Tailwerks, a marketing agency built specifically for veterinary clinics, this book hands you the exact systems his team uses to grow single-doctor and multi-doctor animal hospitals across North America.

This is not theory. It is the operating manual: every phone script, every checklist, every benchmark, every dollar.

Inside this veterinary marketing book you will learn how to:

• Rank #1 in your local Google Maps and Google Business Profile results
• Train your front desk to convert 55%+ of inbound phone calls into booked appointments, worth $70,000 or more a year in most clinics
• Build a veterinary website that turns visitors into new clients
• Run Google Ads and Local Service Ads (LSAs) that actually pay for themselves
• Beat corporate vet chains and online pharmacies at retention, reviews, and trust
• Master GEO (Generative Engine Optimization) so ChatGPT, Perplexity, and Google AI Overviews recommend your clinic
• Launch a 12-month email, SMS, and reminder system that brings clients back year after year
• Protect your online reputation and respond to negative reviews without making them worse
• Use AI tools in your veterinary practice without burning thousands on shiny vendor promises
• Execute a 90-Day Marketing Launch Plan starting Monday morning

You will also get free access to 18 downloadable resources, including printable phone scripts for new clients, price shoppers, and emergencies, review response templates, the Front Desk KPI Dashboard, the Marketing Effort Scorecard, the Google Ads Campaign Template, the Negative Keyword List, the full SEO Keyword Database, the AI Tool Buyer's Guide, and the complete 90-Day Launch Plan worksheet.

This veterinary practice marketing guide is for you if:

• You own a veterinary clinic, animal hospital, or specialty referral practice
• You are a practice manager tired of vendors making promises they cannot keep
• You are an associate veterinarian planning your own clinic and want to avoid expensive mistakes
• You have hired marketing agencies that delivered reports instead of patients
• You want to grow your veterinary practice without selling out to a corporate consolidator

About the Author

Kyle Starkey is the founder of Tailwerks, a veterinary-only marketing agency that handles SEO, Google Ads, websites, and front desk training for independent clinics across the United States and Canada. He has spent thousands of hours inside veterinary practices auditing phone calls, watching front desks, fixing broken websites, and building the systems that actually work in this industry, not the generic small-business advice that does not.

Whether you read it cover-to-cover or jump to the chapter you need today, Veterinary Marketing That Works is the reference every veterinary practice owner, hospital administrator, and DVM should keep on the shelf right next to the practice management software manual.

Stop wasting money on veterinary marketing that does not move the needle. Start building a clinic that grows on autopilot.