Veterinary Business and Enterprise

Contents: List of Figures; List of Tables; List of Contributors; and Acknowledgements. Foreword: Chapter 1: Introduction Colette Henry (Royal Veterinary College); Part I: Theoretical Foundations; Chapter 2: The Need for Business Skills in Veterinary Education: Perceptions versus evidence. Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch University, University of Edinburgh & University of Bristol); Chapter 3: Clinical Leadership and Professionalism in Veterinary Practice Liz Mossop (University of Nottingham); Chapter 4: Leadership and Management in Veterinary Practice Brian Faulkner (Front Foot Veterinary Consultancy); Chapter 5: Veterinary Business Management: An Ethical Approach to Managing People and Practices Lorna Treanor & Martin Whiting (University of Ulster & Royal Veterinary College). Foreword: Chapter 6: Documenting and Investigating the Entrepreneurial Trade in Illegal Veterinary Medicines in the United Kingdom and Ireland Robert Smith & Martin Whiting (The Robert Gordon University & Royal Veterinary College); Chapter 7: Applying Marketing Theory to Veterinary Practice Andrew Morton (The Marketing Institute); Chapter 8: Brand Identity: Building a Veterinary Hospital Brand Cathy R. Coates (University of Bristol); Chapter 9: Veterinary Field Expertise and Knowledge Exchange Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson (University of Newcastle) Part II: Practical Cases; Chapter 10: Ellie Prior: Starting out in practice Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary College, University of Bristol & University of East Anglia). Foreword: Chapter 11: Church Hill Equine Clinic: Changing Large Animal Practice in Rural Areas Izzy Warren-Smith (Harper Adams University College); Chapter 12: Cromlyn Vets: Where to now? Colette Henry (Royal Veterinary College); Chapter 13: De'Ath, Slaughter, Davis & Jones: Time for a Re-Brand? Lynn Hill (University of Bristol); Chapter 14: Cascade Veterinary Practice: Changing times Adele Feakes & Diane Whatling (University of Adelaide); Chapter 15: Northgate Veterinary Clinic: A new lease of life? Adele Feakes & Diane Whalting (University of Adelaide); and Chapter 16: Parasol Kennels: Innovative Animal Housing Christopher Brown & Jane Taylor (University of Hertfordshire) Index.