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Understanding Michael Porter

Joan Magretta

Sprache

Englisch

Buch Hardcover

Libristo-Code: 04419428

Verlag Harvard Business Review Press, Dezember 2011

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative c... Vollständige Beschreibung

Libristo-Code: 04419428

69 b

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Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Porter's powerful insights into practice and to correct the most common misconceptions about them--for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas--and swiftly deploy them to drive your company's success.

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Informationen zum Buch

Vollständiger Name Understanding Michael Porter

Autor Joan Magretta

Sprache

Englisch

Einband Buch - Hardcover

Datum der Veröffentlichung 2011

Anzahl der Seiten 256

EAN 9781422160596

ISBN 1422160599

Libristo-Code 04419428

Verlag Harvard Business Review Press

Gewicht 500

Abmessungen 164 x 236 x 23

Kategorie

Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management > Betriebswirtschaft und Management > Strategisches Management

Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management > Betriebswirtschaft und Management > Management und Managementtechniken

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