Kontakt
Wie einkaufen
Versand
Kaufberater
Internationalisation of the Micro-enterprise
Englisch
162 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Broschur
22.69
€
It seems common wisdom that in order for a business§to succeed internationally it should first have§reached a certain size, resource base, and a high§level of domestic market intensity. However, this§book provides in-depth acounts of seven innovative§micro-enterprises that chose to bypass these steps,§attaining remarkable overseas success despite severe§knowledge and resource constraints.§§It demonstrates to managers how the most diminutive§of enterprise forms can penetrate the foreign market§through nurturing and leveraging key relationships in§their value chain. More importantly, the detailed§longitudinal retrospections of each micro-enterprise§reveal that those adopting a social exchange (trust§based) instead of a transaction cost (contracts§based) approach to relationship development attain§better international outcomes overall. §§It should also serve to remind policy makers and§public funding agencies alike of how worthy of§support some micro-enterprises are. In fact, given§that they make up around 90% of businesses in most§industrialised economies, their importance to§economic development should not be overlooked.
Informationen zum Buch
Englisch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
33.89
€
/
Broschur
23.19
€
/
Broschur
13.79
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?