Kontakt
Wie einkaufen
Versand
Kaufberater
Image and Text in Advertising
An Intermedial Study of Figures of Speech and Ekphrasis
Deutsch
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Broschur
11.59
€
/
Broschur
12.39
€
/
Hardcover
43.49
€
A perceptible text-image plane has attracted various §studies on intermediality ranging from comparison of §literary texts with painting to linguistic analysis §of puns and neologisms in advertising. The different §media and means of communication indeed seem to §share certain aspects that create the crossroad §between the two poles so that they are treated more §and more as an inseparable whole.§This study concentrates on the common ground of §literature and advertising. In literature it is the §text that generates a strong visual allusion and in §advertising it is mostly the visual aspect that §guides the viewer s reading . The intrinsic message §of these two media is encoded on a plane where the §visual and the textual elements meet. This plane can §be analysed in various ways. The focus here is on §two literary phenomena: figures of speech and §ekphrasis. The study relies on recent magazine §advertising and encompasses 20th century theatre and §comics art forms that work simultaneously with §text and image. Analysis reveals that literary §theory has found its way to the new media where §literary elements have been given a new way of §encoding.
Informationen zum Buch
Deutsch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
20.29
€
/
Broschur
45.09
€
/
Hardcover
291.19
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?