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33 b
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Ten years ago Does Anything Eat Wasps stormed the charts, selling over 450,000 copies and became a global phenomenon. The New Scientist titles have continued to be an annual fixture ever since -- the thinking person's Christmas present of choice -- and have now been translated into over 30 languages. They still sell at least 40,000 copies every year but it's time for a revamp.§How Long is Now will combine the light-hearted silliness of the early books with the more grown-up approach of the more recent books, but now with an extra dash of cool xkcd humour. The short answer to the question is three seconds but the longer answer will make you look at the world in a completely different way. This book will tackle a series of fascinating questions that make your brain hurt -- such as how do you know you exist? What is at the edge of the universe? and even how much does a kilo weigh. As with QI, the simplest answer is not the right one. We have a great opportunity to grow our existing market here.
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