Fodor's Essential Switzerland

COMPETITIVE ADVANTAGE:

• Fodor's has the most in-depth guide to Switzerland by page count, and unlike top competitors, it's full-color.


• Editor's Choice: Fodor's feature "Scenic Train Rides and Drives" provides valuable planning information and useful maps of each route.
  

TOURISM TRENDS:

• The COVID-19 pandemic in 2020 and 2021 caused a steep drop-off in tourism to many destinations, but domestic travel has already begun to return to normal levels. The number of Americans traveling is expected to increase further in late 2021 and into 2022.


• Tourism to Switzerland was at an all-time high in summer 2019 pre-Covid. As vaccinations increase, tourism has already increased with it.


• Graubunden, Switzerland launched a US Awareness campaign in August 2021 due to a surge in interest in the region.
  


• In 2022, international festivals are expected to return, including the world-famous Montreux Jazz Festival.

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points on the front


• New back cover is fully-redesigned


• "Best of" Listswill visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)


• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons


• Other useful features including Great Itineraries, Calendar of Events, Money-Saving Tips, What to Know Before You Go, and more


• "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel


• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational

CURATED AND RELEVANT:

• Focused coverage on only the best places so travelers can make the most out of their limited time.


• Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

• Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book's main description.