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Doing Business in Emerging Markets
Englisch
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Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets. Written in a clear and accessible way, this text covers all of the key topics students need to understanding in International Business in the context of emerging markets. Real life examples and supporting research on emerging markets further enable the reader to form a realistic picture of the challenges facing firms entering emerging markets. Doing Business in Emerging Markets examines the effects of globalization on emerging market economies the rise of income in emerging markets, economic and financial reforms. The text provides insights in to the key emerging market economies, containing detailed coverage of key emerging markets across Asia, Africa, Latin America and Eastern Europe. Examining pre-entry as well as post-entry issues and strategies, this text looks at both the risks and the opportunities posed by emerging markets. New to this edition: - Expanded coverage of Brazil, Russia, China and India - Additional chapters on challenges, and opportunities in emerging markets and on multinationals from emerging markets - Coverage of negotiation processes and strategies
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