Kontakt
Wie einkaufen
Versand
Kaufberater
Defending Your Brand
Englisch
118 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Spiel
33.99
€
/
Blatt
99.00
€
/
Broschur
12.29
€
Competitors takeany and every opportunitythey can to deride the dominate their opponents in the marketplace. While all companies strive to create innovative and aggresive campaigns to make gains int he market, the smart companies-the ones thatthrive- make sure to create a defense strategy that is just as strong, if not stronger to maintain the ground when push comes to shove. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your objectives. If you fail defending your business, you can lose everything. Here Calkins shows business how to create and maintain a defensive strategy using real life examples from major global companiesincluding: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Every business leader needs to understand how to play defense and this book will teach leaders how to make sure their valuable brand is protected.
Informationen zum Buch
Englisch
Kategorie
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
17.79
€
/
Broschur
8.09
€
/
Broschur
12.39
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?