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We all think we know the difference between strategy and tactics - the big picture versus the details. But we mostly get it wrong by focusing too much on tactics and too little on strategy. In "Being Strategic", noted consultant Erika Andersen helps the reader approach business - and life - strategically, explaining why it's important, what's involved in doing it, and how to do it. Unlike most other strategy books on the market, which focus only on organization-level strategic planning, "Being Strategic" offers a model and skills for strategic thought and action that are broadly applicable and thoroughly practical: explaining the core skills and practices needed at each point, and providing simple models, real-life examples and self-directed activities for learning and applying them. Andersen uses a very accessible frame story of thirteenth century Welsh nobles building a castle for protection, and weaves in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others. With "Being Strategic", Andersen offers a complete course in turning around a business, or even life.
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