Kontakt
Wie einkaufen
Versand
Kaufberater
Beat the Incumbent: The Strategies and Tactics to Win Elections
Englisch
51 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Broschur
17.69
€
/
Hardcover
29.79
€
/
Kalender
18.90
€
Incumbents enjoy many advantages when they seek reelection, but their distinct disadvantages (such as not fulfilling promises or staying within the status quo) are ripe weaknesses for opposing candidates to knock them down. Studying the USs Barack Obama, Ukraines Volodymyr Zelensky, and Frances Emmanuel Macron, among many other candidates, political strategist Louis Perron, PhD, describes tactics to assess the strength of the incumbent, the quality of the challenger, and how to control and win a campaign.
Readers interested in running for office or in assisting a political campaign will learn how to build a top-notch team, define your target audience, increase your media presence, develop your message, advertise effectively, deliver great speeches, and prepare to win debates. For relatively new challengers, Perron demonstrates how lack of experience has become less important and how these weaknesses can be neutralized. When campaigns turn ugly and play dirty, he instructs candidates how to combat against character attacks and how they can make a comeback if they lose the election.
With over a decade of experience orchestrating political campaigns around the globe, Perrons Beat the Incumbent is the essential step-by-step guide for any level of political office to challenge an incumbent and, once victory is claimed, how you can avoid the same traps to effect change and win reelection.
Informationen zum Buch
Englisch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
17.19
€
/
Audio CD
19.79
€
/
Broschur
42.99
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?