Kontakt
Wie einkaufen
Versand
Kaufberater
stakeholder approach to electronic commerce diffusion
Englisch
203 b
Bis zu 30 Tage Rückgaberecht
Kunden kauften auch
/
Broschur
24.29
€
/
Broschur
22.90
€
/
Broschur
37.29
€
The book presents an in-depth study of the electronic commerce diffusion process by examining the roles, activities and relationships of the entities involved in this process. Theories that support the research are innovation diffusion and stakeholder theories, which are synthesised in order to develop a framework that can be used as an instrument to guide empirical work in the field of electronic commerce diffusion. The empirical contexts of the research are two projects on electronic commerce diffusion, which took place in several European countries and had the objective to promote electronic commerce to small and medium size enterprises (SMEs). The book offer specific advice to stakeholders involved in the provision of information and advice about electronic commerce and other technologies. The findings of this research can be useful for everyone involved in the use of diffusion of technology, as they can get a better understanding of their own position as well as that of other actors in the context.
Informationen zum Buch
Englisch
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefertDas könnte Sie auch interessieren
/
Broschur
97.99
€
/
Broschur
12.69
€
Hallo! Ich bin Libroamiko, dein Buchberater.
Wie kann ich dir helfen?