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Strategic Research and Political Communication for NGOs

Name: Strategic Research and Political Communication for NGOs
Brand: SAGE Publications India Pvt Ltd
SKU: 05047461
Price: 21.59 EUR
Availability: InStock
Author: The Accenture Foundation
ISBN: 9788132101208

Initiating Policy Change

The Accenture Foundation

School of Communication Management

The Banyan

Język

Angielski

Książka Miękka

Kod Libristo: 05047461

Wydawnictwo SAGE Publications India Pvt Ltd, październik 2009

This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. I... Cały opis

Kod Libristo: 05047461

53 b

21.59 € včetně DPH

Dostępna u dostawcy Wysyłamy za 14-20 dni

Nawet do 30 dni na zwrot

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This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one's cause effectively with stakeholders, policy-makers, media and the general public. By recognizing the role of communication in the 21st century, the book emphasizes the importance of effectively using new channels and interfaces of digital communication (such as online social networking sites) to generate and maintain visibility, mobilize campaigns and initiate policy change. With illustrative examples of Best Practice based on case studies of Indian and International NGOs, this book is an essential read for NGO managers and communication programme officers, social work administrators and other professionals engaged in the field of social work.