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News Media Communication of Sustainability and the Environment
Angielski
189 b
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News media coverage of sustainability and §environmental issues is often regarded as informal §education necessary for gaining public support §towards related actions. However, most media content §and effect studies on this topic have identified §many inadequacies and problems. Moving forward, this §book focuses on three improvement approaches that §could be instrumental in advancing related news §media communication: the educational approach, the §media social responsibility approach, and the §message framing approach. Those interested in §mediated communication as a method for encouraging §social change for sustainability, including §environmental and social interest groups, §universities, media education and training §providers, government agencies, journalists, media §organisations, and researchers in this field, should §find this book useful. It provides a thorough §inspection of the improvement approaches by §detailing the methods used to evaluate their §effectiveness and identifying the interconnected §network of other influencing factors that are likely §to determine their success thus providing a clear §perspective of their viability in the real world.
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Angielski
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