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Innovation Management

Name: Innovation Management
Brand: Bloomsbury Publishing
SKU: 33536380
Price: 56.09 EUR
Availability: InStock
Author: van den Ende
ISBN: 9781352012422

van den Ende

Jan (Erasmus University Rotterdam

The Netherlands)

Język

Angielski

Książka Miękka

Kod Libristo: 33536380

Wydawnictwo Bloomsbury Publishing, lipiec 2021

This textbook takes a highly contemporary overview of innovation management, covering a wide range o... Cały opis

Kod Libristo: 33536380

137 b

56.09 € včetně DPH

Dostępna u dostawcy Wysyłamy za 14-21 dni

Nawet do 30 dni na zwrot

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This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.Not just covering new products, Innovation Management also focuses on new services and new business models. In doing so, it also provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples.It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.