Kontakt
Jak kupować
Dostawa
Doradca ds. zakupów
Angielski
86 b
Nawet do 30 dni na zwrot
Klienci kupili także
/
Miękka
23.49
€
/
Miękka
20.59
€
Advertising is a complex and vast field. Emotion is a notion linked to passion. It speaks of joy, sadness, fear, anger, disgust, surprise. In this spirit, social networks are a new communication space that unites emotion and sensation in advertising. In this research, we have chosen to study these three areas in order to clarify their links, their role, but also their impacts and consequences. The brain is constantly solicited by advertising: at work, at home, in the street, in transport, and on social networks themselves. Brands are trying to send us messages. What are these messages? How do brands manage to convince us, to make us adhere to their vision, to their products? This study tries to understand and explain these relationships: how does the use of emotions in advertising on social networks impact the consumer experience and what are the consequences? We analyze the case of short films on social networks.
Informacje o książce
Angielski
Podaruj tę książkę jeszcze dziś
To łatwe
1 Dodaj książkę do koszyka i wybierz „dostarczyć jako prezent” 2 W odpowiedzi wyślemy Ci bon 3 Książka dotrze na adres obdarowanegoMogłoby Cię także zainteresować
/
Miękka
9.19
€
Cześć! Jestem Libroamiko, Twój doradca książkowy.
Jak mogę Ci pomóc?