Hermes Kurierdienst 4.99 DHL-Kurier 3.99 Hermes-Stelle 4.49 GLS-Kurierdienst 3.99

Monetizing Innovation - How Smart Companies Design the Product Around the Price

Sprache EnglischEnglisch
Buch Hardcover
Buch Monetizing Innovation - How Smart Companies Design the Product Around the Price Madhavan Ramanujam
Libristo-Code: 02918394
Verlag John Wiley & Sons Inc, Juni 2016
Retool product development to boost returns on innovation§§Innovation is the most important driver o... Vollständige Beschreibung
? points 74 b
29.53 inkl. MwSt.
Externes Lager in kleiner Menge Wir versenden in 10-13 Tagen

30 Tage für die Rückgabe der Ware


Kunden kauften auch


TOP
Thinking, Fast and Slow Daniel Kahneman / Broschur
common.buy 14.41
TOP
The Subtle Art of Not Giving A F*ck Mark Manson / Broschur
common.buy 16.22
TOP
Mom Test Rob Fitzpatrick / Broschur
common.buy 23.08
TOP AUSVERKAUF
Unreasonable Hospitality / Broschur
common.buy 15.52
TOP
The Hard Thing about Hard Things Ben Horowitz / Hardcover
common.buy 25.50
TOP
Made to Stick Chip Heath / Broschur
common.buy 12.19
TOP
Crossing the Chasm, 3rd Edition Geoffrey A. Moore / Broschur
common.buy 21.06
TOP
Continuous Discovery Habits Teresa Torres / Broschur
common.buy 19.04
TOP
Measure What Matters John Doerr / Broschur
common.buy 16.22
TOP
Hooked Nir Eyal / Hardcover
common.buy 17.03
TOP
Don't Make Me Think, Revisited Steve Krug / Broschur
common.buy 38.60
Hacking Growth Morgan Brown / Broschur
common.buy 17.43

Retool product development to boost returns on innovation§§Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit.§§Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.§§Monetizing Innovations argues that this is tragic, wasteful, and wrong.§§Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.§§The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book.§§A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Informationen zum Buch

Vollständiger Name Monetizing Innovation - How Smart Companies Design the Product Around the Price
Sprache Englisch
Einband Buch - Hardcover
Datum der Veröffentlichung 2016
Anzahl der Seiten 256
EAN 9781119240860
ISBN 1119240867
Libristo-Code 02918394
Gewicht 452
Abmessungen 236 x 163 x 22
Verschenken Sie dieses Buch noch heute
Es ist ganz einfach
1 Legen Sie das Buch in Ihren Warenkorb und wählen Sie den Versand als Geschenk 2 Wir schicken Ihnen umgehend einen Gutschein 3 Das Buch wird an die Adresse des beschenkten Empfängers geliefert

Das könnte Sie auch interessieren


TOP
Lean Startup Eric Ries / Broschur
common.buy 15.41
TOP neu
AI Engineering / Broschur
common.buy 71.37
TOP
The Phoenix Project Gene Kim / Broschur
common.buy 24.89
TOP
Unreasonable Hospitality / Hardcover
common.buy 19.04
TOP
The Fearless Organization Amy C. Edmondson / Hardcover
common.buy 29.53
TOP
Predictably Irrational Dan Ariely / Broschur
common.buy 15.82
TOP
Escaping the Build Trap Melissa Perri / Broschur
common.buy 36.99
Female Brain Louann Brizendine / Broschur
common.buy 13.30
Automatic Customer John Warrillow / Broschur
common.buy 13.30
How to Measure Anything Workbook Douglas W Hubbard / Broschur
common.buy 29.53
Tribes Seth Godin / Hardcover
common.buy 21.77
Oxford Handbook of Innovation Management Mark Dodgson / Broschur
common.buy 59.27
Growth Hacker Marketing Ryan Holiday / Broschur
common.buy 17.23

Anmeldung

Melden Sie sich bei Ihrem Konto an. Sie haben noch kein Libristo-Konto? Erstellen Sie es jetzt!

 
obligatorisch
obligatorisch

Sie haben kein Konto? Nutzen Sie die Vorteile eines Libristo-Kontos!

Mit einem Libristo-Konto haben Sie alles unter Kontrolle.

Erstellen Sie ein Libristo-Konto