Agility Advantage

A clear roadmap for developing agility and market leadership in business The competitive advantage of an organization hinges on its ability to adapt rapidly and continuously to market change. In The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing Market , strategy expert Amanda Setili outlines her roadmap for success based on her work with more than twenty-five multi-billion dollar corporations, including Coca-Cola, Delta Air Lines, The Home Depot, and Wal-Mart. With her help, any business can develop the skills it needs to remain agile and capture narrow windows of opportunity in the market. Successful technology-based firms like Google, Apple, and Amazon have all mastered agility within their core business practices. In this book, business leaders will learn those same strategies to help them make the right choices about what to invest in, what to change, and what to abandon. Develop agility through targeted business practices and informed decision-making, regardless of company size Use your competitors' products to form fresh ideas and forge new pathways in the marketplace Innovate customer value to an extraordinary level that helps keep your business on top Mix logic with imagination, flexibility, and resolve to grow your business successfully The future will present more opportunities to businesses, but only those with agility will be able to act quickly enough to capture them. The first step is learning how to form a clear and compelling vision, and the next step is learning to run the business in a way that mixes leaders with customers and the front line. With a wealth of valuable information and practical strategies for success, The Agility Advantage is essential reading for any company looking to adapt and thrive in today's fast-changing world.